Information Privacy refers to concern over

1.   ?    receiving too much direct marketing
2.   ?    the relevance of direct marketing
3.   ?    what happens to personal details
4.   ?    accuracy of personal details

Physical Privacy refers to

1.   ?    receiving too much direct marketing
2.   ?    the relevance of direct marketing
3.   ?    what happens to personal details
4.   ?    accuracy of personal details

The ‘legalist’, the manager who works to the letter of the law but doesn’t worry about wider ethics, was one of the types found by

1.   ?    Lazer
2.   ?    Lavidge
3.   ?    Carrol
4.   ?    Martin

The ‘paradox’ which is described as consumers being, on the one hand, comfortable with DM and engaging with it and on the other hand cynical about its intentions is the

1.   ?    Knowledge
2.   ?    Comfort
3.   ?    Targeting
4.   ?    Control

The type of viral communication that might explain copy cat murders or suicides is

1.   ?    Genetics
2.   ?    Neurolinguistics
3.   ?    Memes
4.   ?    Biographics