Environmental scanning is

1.   ?    a concern for ‘green marketing’ among companies
2.   ?    strategic planning
3.   ?    observation and identification of emerging trends by an organisation of economic, technological and other factors potentially relevant to the organisation
   
4.   ?    the commitment of internal resources to take advantage of external opportunities identified by market research
   

What is not included in the situation analysis stage of the planning process

1.   ?    Environmental scanning
2.   ?    SWOT analysis
3.   ?    Market Sensing
4.   ?    Objective setting

Marketing Information Systems should aim to progress through which of the following sequences of stages

1.   ?    Knowledge – Data – Intelligence
2.   ?    Data – Knowledge – Intelligence
3.   ?    Intelligence – Data – Knowledge
4.   ?    Data – Intelligence – Knowledge

Contact Strategy includes

1.   ?    Sequential phased series of communications with customers at designated time
2.   ?    Determination of communications messages
3.   ?    Selection of Media
4.   ?    Testing procedures