In the past, the community relations function was deemed a(n) ________ between the organization and its immediate community.
buffer
distraction
irritation
strategic necessity
A firm that has become a "neighbour of choice" builds and sustains ________ within the community.
commitment
trust
educational opportunities
political clout
Planning and evaluation practices must be developed for strategic philanthropy just as with any other business process.
True
False
To determine key areas that require support and to refine the mission statement, a company should periodically conduct:
a community needs assessment.
effective governance.
cause-related marketing.
community field trips.
The community relations function should develop community mission statements, assess opportunities, and identify priorities for the types of contributions a business will make by:
consistently privileging one stakeholder group.
considering only internal constituents.
remaining independent of all stakeholder groups.
cooperating with various internal and external constituents.