Name: 
 

Kelly Ch 1



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

Applying the  European Commission revised definition of an SME (2003), classify the following company

Company B has approximately 200 employees and a turnover of 30 Million Euros
a.
Micro
c.
Medium
b.
Small
d.
Large
 

 2. 

Identify which primary activity would be used to describe “assembly” work

a.
Inbound logistics
c.
Outbound logistics
b.
Operations
d.
Marketing and sales
 

 3. 

Identify which primary activity would be used to describe “channel management” work

a.
Inbound logistics
c.
Outbound logistics
b.
Operations
d.
Marketing and sales
 

 4. 

There are other ways to add value or make profit without the need for transformational activities, select the option that is generally accepted to be an alternative value adding method
a.
Integration
c.
Innovation
b.
Arbitrage
d.
Mercantilism
 

 5. 

According to Dunning (1977) cited in Brakeman et al (2006: 91) three conditions need to be satisfied in order for a firm to become a multinational, select the item that is NOT one of those conditions
a.
Ownership advantage
b.
Commercial advantage
c.
Location advantage
d.
Internationization advantage
 

 6. 

According to Dunning (1977) cited in Brakeman et al (2006: 91) three conditions need to be satisfied in order for a firm to become a multinational - which advantage type is referred to below:

is associated with low skilled production processes which  may be fragmented

a.
Ownership advantage
b.
Commerical advantage
c.
Location advantage
d.
Internalization advantage
 

 7. 

When considering “Global” companies as described by Bartlett and Ghoshal’s technology of strategic postures, which statement is least true?
a.
“Global” companies promote a convergence of consumer’s preferences
b.
“Global” companies make centralisation and integration profitable
c.
“Global” companies strive to maximise standardisation of production
d.
“Global” companies develop strategies for national responsiveness
 

 8. 

Select the statement that is least correct when considering the concept of Globalisation
a.
It is the opposite of protectionism
b.
Leads to a reduction in outsourcing
c.
Refers to the growing interdependency between nations and organisations through international trade
d.
A trend away from distinct national economic units
 

 9. 

Porter identified four elements -the Porter Diamond, present to varying degrees in every country that form the basis of the national competitiveness. Select the item that does not refer to one of the four elements
a.
Factor conditions
b.
Firm strategy, structure and rivalry
c.
Demand conditions
d.
Related and supporting industries
e.
Free trade
 

 10. 

The resource-based approach has been attributed to several scholars - which in the list would least be associated with the theory?
a.
Barney
c.
Penrose
b.
Porter
d.
Wernerfelt
 

 11. 

The dominant paradigm in the 1980s was the competitive forces approach developed by Porter which focused on the external environment. The key aspect of the firm’s environment is the industry or industries within which it competes. Industry structure strongly influences the competitive rules of the game as well as the strategies available to firms. In the competitive forces model, five industry- level forces are identified, select the item below that is not one of those forces
a.
Rivalry
c.
Threat of substitution
b.
Agility
d.
Bargaining power of buyers
 

 12. 

Of the top 100 TNCs, 58 belonged to six industries - select the industry not one of those six
a.
Motor vehicles
b.
Pharmaceuticals
c.
Banking
d.
Petroleum
e.
Electrical and electronic equipment
f.
Telecommunications
 

 13. 

Select the option which best depicts the the value system, in the correct dequence
a.
Buyer Value Chainà Supplier Value Chain à  Firm Value Chain à Channel Value Chain
b.
à Supplier Value Chain à  Firm Value Chain à Channel Value Chain à Buyer Value Chain
c.
à Supplier Value Chain à  Channel Value Chain àFirm Value Chain à  Buyer Value Chain
d.
Firm Value Chain à Channel Value Chainà Supplier Value Chain  à Buyer Value Chain
 

 14. 

Select the least true statement about operational effectiveness (and efficiency)
a.
Initiatives change how international organizations perform activities in order to eliminate inefficiencies, improve customer satisfaction, and achieve best practice.
b.
Some companies are able to get more out of their resources than others because they eliminate wasted effort, employ more advanced technology, motivate employees better, or have greater insight into managing particular activities or sets of activities.
c.
About performing similar activities better (through operational improvements) than rivals perform them
d.
Improvements can be made in productivity, quality, or speed (see for example total quality management (TQM), continuous improvement, benchmarking, time-based competition, outsourcing, partnering, reengineering and change management)
e.
Operational effectiveness refers to any number of practices that allow a company to better utilize its resources, resulting in differences in profitability among competitors because relative cost positions and levels of differentiation are directly affected.
f.
Companies frequently compete successfully on the basis of operational effectiveness over an extended period
 

 15. 

Consider Competitive strategy and Strategic positioning. Which statement is least true about Positioning and what it can be based upon?
a.
Positioning can be based on serving most or all the needs of a particular group of customers
b.
Positioning can be based on segmenting customers who are accessible in different ways
c.
Positioning can be based on producing a subset of an industry's products or services (variety)
d.
The essence of strategic positioning is to choose activities that are similar to rivals but performed better.
 



 
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