Name: 

The marketing mix describes a set of variables that an organisation can control in order to appeal to the target market. Select the item not normally regarded as one of those variables

The international marketing process is concerned with how work is done to create marketing strategies and plans. There are three essential stages in the process - select the option that shows the correct stages in the correct sequence

The international marketing process is concerned with how work is done to create marketing strategies and plans. There are three essential stages in the process which includes analysis.  Analysis focuses on the four Cs - select the option that is NOT one of those “Cs”

Select the option that correctly shows the research process

The Ansoff Growth matrix is a tool to help organizations determine their product and market growth strategy, select the strategy described below:

“a strategy of increasing sales of current products in current markets”

Identify the argument that is NOT for product adaptation

the Boston Matrix (Also called the BCG Matrix, the Growth-Share Matrix and Portfolio Analysis) is a well known tool for the marketing manager. Developed by the large US consulting group, it is an approach to product portfolio planning. The matrix analyses the success of a company’s products or services by looking at the percentage of sales they have in the market and how fast the sales are growing. Which of the following is NOT a label for one of the matrix quadrants/

the Boston Matrix (Also called the BCG Matrix, the Growth-Share Matrix and Portfolio Analysis) is a well known tool for the marketing manager. Which quadrant of the matrix is described below?

“Products with a dominant share of the market but low prospects for growth”

The Product Life Cycle (PLC), see figure, is a theory based upon the biological life cycle (we first considered it in chapter 2 when discussing industries); it is a marketing tool for evaluating products - a model that provides a framework for thinking in detail about product policy, product introduction and product elimination. Which option identifies the correct stages in the correct sequence?

The Adoption Process was first described almost fifty years ago but remains an important marketing tool. This extension of the product life cycle was developed by Rogers in 1962 and simply looks at who adopts products at the different stages of the life cycle. It describes the behaviour of consumers as they purchase new products and services. Select the category that is not normally associated with this process

Select the item that would not be an argument for adapting International marketing communications

Select the item not listed as a pricing strategy in Kelly (2009)

Select the label for the pricing strategy described

“a pricing strategy of setting a price below the prices of competing brands in order to penetrate a market and produce a larger unit sales volume”

Consider the research process shown in the diagram below


Select the item that corresponds with step 5

With reference to the Ansoff matrix shown above, select the option with the correct text for box “B”