Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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Select the name of the strategy described below:
“strategy
formulated through a conscious process (planned)”
a. | Intended | c. | Emergent | b. | Realised | d. | Deliberate |
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2.
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Select the name of the strategy described below:
“strategies that
were never intended”
a. | Intended | c. | Emergent | b. | Realised | d. | Deliberate |
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3.
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Select the name of the strategy described below:
“Intended
strategies which are realized”
a. | Intended | c. | Emergent | b. | Realised | d. | Deliberate |
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4.
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Select the name of the strategy described below:
“The strategy
actually implemented”
a. | Intended | c. | Emergent | b. | Realised | d. | Deliberate |
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5.
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Match the type of strategy with the description given
“defining to
compete and add value”
a. | Corporate | c. | Departmental | b. | Business | d. | International |
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6.
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Categorise the following statement correctly
Maximising return to
shareholders
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7.
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Consider the generic strategy process - which option represents the typical
activities of the process in the correct sequence?
a. | Purpose, Analysis, Alternatives, Choice, Implementation | b. | Analysis, Purpose,
Alternatives, Choice, Implementation | c. | Purpose, Analysis, Choice, Implementation,
Monitoring | d. | Problem definition, Purpose, Alternatives, Choice,
Implementation |
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8.
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Four types of synergy are frequently discussed. Select the item that is not one
of those
a. | Sales | c. | Operating | b. | Management | d. | Logistics |
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9.
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The research of Johanson and Wiedersheim-Paul distinguished four different
modes of entering an international market, where the successive stages represent higher degrees of
international involvement. Select the option below that shows each stage and in he correct
sequence
a. | Stage 1: No regular export activities
Stage 2: Establishment of an overseas sales
subsidiary
Stage 3: Export via independent representatives (agents)
Stage 4: Overseas
production/manufacturing units | b. | Stage 1: Export via independent representatives
(agents)
Stage 2: Overseas production/manufacturing units
Stage 3: Establishment of an overseas
sales subsidiary
Stage 4: Establishment of an overseas service dept | c. | Stage 1: No regular
export activities
Stage 2: Export via partners
Stage 3: Establishment of an overseas marketing
department
Stage 4: Overseas production/manufacturing units | d. | Stage 1: No regular
export activities
Stage 2: Export via independent representatives (agents)
Stage 3:
Establishment of an overseas sales subsidiary
Stage 4: Overseas production/manufacturing
units
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10.
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We can classify competitive strategy options based upon the relative emphasis a
business unit places on price and differentiation and whether or not they focus on a
particular market segment (focus). Classify the following strategy
the budget
airlines
a. | No frills | c. | Value for Money | b. | Standard | d. | Premium |
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11.
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We can classify competitive strategy options based upon the relative emphasis a
business unit places on price and differentiation and whether or not they focus on a
particular market segment (focus). Classify the following strategy
a business
that is both creative and cost efficient
a. | No frills | c. | Value for Money | b. | Standard | d. | Premium |
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12.
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There are many views as to what constitutes strategy - which would be least
accepted?
a. |
A plan |
c. |
Pattern of actions |
b. |
Vision |
d. |
Competitive position
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13.
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Typical of the planning view, Bourgeois (1980) considers strategy making to
include the activities listed below; select the item that shows the activities in the correct
order.
a. | 1. Objective setting
2. Environmental scanning
3. Distinctive competence
selection
4. Power distribution
5. Resource allocation and
6. Monitoring and control of
outcomes | b. | 1. Environmental scanning
2. Objective setting
3. Power distribution
4.
Distinctive competence selection
5. Resource allocation and
6. Monitoring and control of
outcomes | c. | 1. Environmental scanning
2. Objective setting
3. Distinctive competence
selection
4. Power distribution
5. Resource allocation and
6. Monitoring and control of
outcomes | d. | 1. Distinctive competence selection
2. Objective setting
3. Environmental
scanning
4. Power distribution
5. Resource allocation and
6. Monitoring and control of
outcomes |
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14.
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Effective mission statements generally have the attributes and content suggested
below. Select the item that is least likely to be considered an attribute of an effective mission
statement.
a. | Simple, declarative statements, easily articulated and remembered | b. | Realistic | c. |
Describes strategic intent |
d. | Can define not only
what a company's business goals are, but also the methodologies it chooses to get
there |
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15.
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Michael Porter described three general types of strategies (options) that are
commonly used by organizations. Select the item that is NOT one of them
a. |
Market segmentation (or focus) |
c. |
Cost leadership |
b. |
Time
compression |
d. |
Differentiation |
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