About the book

Now firmly established as one of the leading economics principles texts in Europe, the Middle East and Africa, this highly anticipated second edition of Economics by N. Gregory Mankiw (Harvard University) and Mark Taylor (Warwick University) will further enhance the book’s reputation for clarity, authority and real-world relevance.

This second edition provides:
• New case studies and news articles providing relevant and topical insights into real life economics from UK, Europe, Middle East, and South Africa

• Two new chapters, one offering highly topical and in-depth coverage of the causes and effects of the global financial crisis and one covering Keynesian economics and IS-LM analysis

• An introduction to the latest thinking in economics, particularly regarding some aspects of behavioural economics, to help students see different explanations for economic phenomena

• An emphasis throughout on ‘thinking like an economist’ – adopting the tools, methods and concepts economists use in addressing problems and issues

Economics is essential reading for all students taking introductory economics modules on undergraduate courses. It is also suitable for use with the economics component of MBA courses.

Economics is also accompanied by Aplia, an online, interactive, auto-graded assignment setting tool. For more information about Aplia please visit: www.aplia.com/cengageemea

Features

• An accessible writing style that makes the science of economics as clear as possible
• The classic ten principles approach to economics – introduced in Chapter One and then referred to throughout the book
• A distinctly European perspective, including reference to European institutions and policy, familiar terminology and cultural references and use of the Euro in examples and tables
• Premium online support for lecturers include an Instructors’ Manual, PowerPoint slides Exhibit slides and ExamView Testbank
• For students, the companion website offers Learning objectives, Exhibit slides, Multiple choice questions, advanced critical thinking questions, short scenario-related questions and answers, Discussion Questions, Practice Questions and Internet activities