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International Marketing, 3rd ed. - Chapter 1



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

The abbreviation OECD stands for
a.
Organization for European Cooperation and Development.
b.
Organization for Economic Cooperation and Development.
c.
Organization for Economic Collaboration and Development.
d.
Organization for European Collaboration and Development.
e.
Organization for Educational Collaboration and Development.
 

 2. 

The gross national product is also called
a.
gross national income.
b.
gross national turnover.
c.
gross domestic product.
d.
gross domestic turnover.
e.
gross national production.
 

 3. 

One of the criticisms of the effects of trade liberalization is
a.
the potential exploitation of rich countries by the poorer ones.
b.
the result of increasing wages in the poor countries.
c.
the potential exploitation of poor countries by the richer ones.
d.
the result of increasing cost in the rich countries.
e.
the result of increasing cost in the poor countries.
 

 4. 

The simplest cooperative agreement is
a.
a bilateral agreement.
b.
a multilateral agreement.
c.
a common market.
d.
a customs union.
e.
an economic union.
 

 5. 

Which of the following abbreviations does NOT stand for important international agreements on economic cooperation?
a.
APAC
b.
EEA
c.
ERFA
d.
NAFTA
e.
ASEAN
 

 6. 

A common market is formed when member countries, in addition to removing tariffs between them and harmonizing their tariff policies vis-à-vis non-members, remove
a.
all border lines among them.
b.
all national currencies.
c.
all language barriers among them.
d.
all technical barriers among them.
e.
all barriers to the free movement of production factors among them.
 

 7. 

The most advanced form of economic cooperation is a
a.
economic union.
b.
customs union.
c.
common market.
d.
political union.
e.
cultural union.
 

 8. 

The high pressure of the US entertainment industry not only endangers the production of films and TV programs in other countries but also risks destroying the cultural identity of other nations in favor of a general Americanization. The term for this is
a.
imperialism.
b.
cultural imperialism.
c.
American imperialism.
d.
cultural superiority.
e.
there is no term.
 

 9. 

In simple terms the theory of comparative costs suggests that each country, owing to its available resources and the efficiency of their use, has or can develop specific advantages compared with other countries. If each country specializes in products and services it can produce or perform comparatively better than others and exchanges them for products and services in which other countries have advantages, all exchange partners will profit. As a consequence the standard of living will
a.
decrease in all economies.
b.
increase.
c.
increase in all economies.
d.
increase only in lowly industrialized economies.
e.
decrease only in highly industrialized economies.
 

 10. 

The volume of exports of an innovation follows a
a.
progressive curve.
b.
linear curve.
c.
tangent curve.
d.
lifecycle curve.
e.
cross cycle curve.
 

 11. 

Indicate the maximum amount of potential phases of the international lifecycle of innovation.
a.
One
b.
Two
c.
Three
d.
Four
e.
Several
 

 12. 

An internationally operating company can apply ”global sourcing” as result of the following effect discussed in theory:
a.
Low costs of all economies
b.
Low costs of different economies
c.
Comparative costs of different economies
d.
High costs of the home country
e.
High costs of the target country
 

 13. 

A stimulus for international business may be the
a.
low social standards in the domestic markets.
b.
low saturation in the domestic markets.
c.
high prices in the domestic markets.
d.
few competitors in the domestic markets.
e.
limited growth in the domestic markets.
 

 14. 

One of possible perspectives of international business is NOT called
a.
ethnocentric.
c.
egocentric.
b.
polycentric.
d.
geocentric.
 

 15. 

When the cumulative production volume in units increases the experience curve shows the
a.
decrease of price per unit.
b.
increase of price per unit.
c.
decrease of cost per unit.
d.
decrease of total cost.
e.
increase of cost per unit
 



 
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