Multiple Choice
Identify the choice that best completes the
statement or answers the question.
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1.
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The assessment of potential markets is based on a
business organization’s corporate
a. | identity. | b. | design. | c. | policy. | d. | communication. | e. | behavior. |
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2.
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Corporate policy does NOT include
a. | vision. | c. | mission. | b. | financial
statement. | d. | business philosophy. |
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3.
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The business philosophy formulates
the
a. | goals of the owner(s) of the
company. | b. | way of coping with marketing
challenges. | c. | basic values and
rules of behavior. | d. | basic
strategies. | e. | actions to be
taken. |
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4.
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Which of the environments of a firm is defined as
follows?
It contains all actors, that is, individuals or people representing organizations and
institutions, who have aspirations concerning the behavior and performance of the company in doing
its business. These include the customers, competitors, suppliers, intermediaries, potential and
current workforce, owners, shareholders, banks, media, trade unions, etc. of the
company.
a. | Lateral environment | b. | Internal environment | c. | Legal
environment | d. | Operating
environment | e. | Macro
environment |
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5.
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Individuals or people representing organizations
and institutions who have aspirations concerning the behavior and performance of the company in doing
its business are called
a. | stakeholders. | b. | influencers. | c. | key
accounts. | d. | shareholders. | e. | leaders. |
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6.
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Which characteristic is NOT valuable for the
assessment of the natural environment of a firm?
a. | Education | b. | Climate | c. | Mineral
resources | d. | Water supply | e. | Energy supply |
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7.
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LDC is the abbreviation for
a. | liquid display crystal. | b. | low derivate currency. | c. | low duty
customs. | d. | less devaluated currency. | e. | less developed countries. |
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8.
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The substance of a local product market CANNOT by
determined by
a. | size, that is, the number of
customers. | b. | their purchasing
power or investment expenses. | c. | their political
attitude. | d. | their
creditworthiness. |
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9.
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Which of the following gaps does NOT exist between
the potential of total sales in a market and the volume of total sales in a market (provided the
sales volume of the firm and that of the competitors are known)?
a. | Product and/or product line gap | c. | Distribution gap | b. | Stakeholder
gap | d. | Usage gap |
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10.
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In the 1990s, many joint ventures in Eastern
Europe, for example, experienced serious trouble because of the lack of
a. | personnel with the management training expected in their
western counterparts. | b. | money provided by
the western partner. | c. | products. | d. | mass
communication. | e. | mass
production. |
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11.
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For selecting the criteria for assessing the
attractiveness of potential markets the marketer needs guidelines based on the firm’s corporate
objectives and priorities. Which of the following guidelines is NOT relevant?
a. | Market share | b. | Return on investment | c. | Level of
technology | d. | Level of
independence | e. | Global identity
and goodwill |
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12.
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Cultural or political prejudices strongly influence
the image of the
a. | international marketer’s served
country-markets. | b. | international
marketer’s stake holders. | c. | international
marketer’s suppliers. | d. | international
marketer’s owners. | e. | international
marketer’s home country. |
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13.
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Return on Investment is defined as
a. | a measure of a corporation's profitability, equal
to a fiscal year's receivables divided by common stock and preferred stock equity plus long-term
debt. | b. | a measure of a corporation's profitability, equal
to a fiscal year's sales divided by common stock and preferred stock equity plus long-term
debt. | c. | a measure of a corporation's profitability, equal
to a fiscal year's investment divided by common stock and preferred stock equity plus long-term
debt. | d. | a measure of a corporation's profitability, equal
to a fiscal year's income divided by common stock and preferred stock equity plus long-term
debt. | e. | a measure of a corporation's profitability, equal
to a fiscal year's income divided by common stock and preferred stock equity plus mid-term
debt. |
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14.
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Which of the following procedures is part of a
market exclusion process?
a. | Market penetration | c. | Market
clustering | b. | Market
expansion | d. | Market developing |
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15.
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The pattern of influences in the macro-environment
does NOT include the term
a. | Reactive | b. | Progressive | c. | Critical | d. | Passive | e. | Autonomous |
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