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International Marketing, 3rd ed. - Chapter 3



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

The increase in a country’s population during a period of time, expressed as a percentage of the population at the start of that period, is called
a.
population growth indicator.
b.
reproduction indicator.
c.
population growth rate.
d.
reproduction rate.
e.
population growth figure.
 

 2. 

The degree of urbanization in a society is of interest to international marketers because it represents
a.
concentrations of potential customers.
b.
less market communication.
c.
higher prices.
d.
less competitors.
e.
low wages.
 

 3. 

The two back-to-back bar graphs, one showing the number of males and one showing females in a particular population in five-year age groups is called
a.
population or age distribution.
b.
population or age pyramid.
c.
population or age development.
d.
gender pyramid.
e.
gender distribution.
 

 4. 

Which one of the following does NOT belong to the natural resources of a country?
a.
Minerals
b.
Water and water-power
c.
Technology
d.
Oil
e.
Coal or gas
 

 5. 

Topography may also have a negative consequence for a country’s economy as well as for international marketing because of the impact on the
a.
cost for single sourcing.
b.
cost and ease of distributing an international marketer’s products.
c.
cost for know how development.
d.
cost for product development.
e.
cost for market communication.
 

 6. 

In using resources from the natural environment of a country market for their business purposes on long terms, international marketers need to take care of the
a.
adequate infrastructure.
b.
adequate communication.
c.
attractiveness of their activities.
d.
profitability of their activities.
e.
sustainability of their activities.
 

 7. 

The commercial infrastructure of a country market relevant to an international marketer does NOT contain
a.
the Incoterms.
b.
the available distribution channels.
c.
market research.
d.
market communication agencies.
e.
logistics service providers.
 

 8. 

In industrially developing countries, a special sector is characterized by a large number of small-scale production and service activities that are individually or family-owned and use labor-intensive and simple technology. This sector is called the
a.
informal sector.
b.
formal sector.
c.
relevant sector.
d.
irrelevant sector.
e.
family sector.
 

 9. 

CIS is the abbreviation for
a.
Center for Information and Services.
b.
Community of Independent States.
c.
Commonwealth of Independent States.
d.
Computer Information System.
e.
Club of Independent States.
 

 10. 

A currency that can be freely and legally exchanged for another currency (and or gold) without special authorization from the central bank is called
a.
free floating currency.
b.
convertible currency.
c.
consistent currency.
d.
exchangeable currency.
e.
stable currency.
 

 11. 

What is difference between terms GNP and GNI?
a.
GNI = GNP minus depths
b.
GNP = GNI minus depths
c.
GNP = GNI plus GDP
d.
GNP = GNI minus GDP
e.
none
 

 12. 

The notion that a basket identical of traded products should cost the same in all countries is based on the theory of
a.
purchasing power equivalence.
b.
currency parity.
c.
comparative cost.
d.
comparative purchasing power.
e.
purchasing power parity.
 

 13. 

The account that records all the economic transactions that take place between a country and other countries over a period of time is
a.
the balance of payments.
b.
the balance of trade.
c.
the parity of payments.
d.
the parity of trade.
e.
payment account.
 

 14. 

An increase in prices in an economy that results in a decline in real purchasing power for customers in that economy is called
a.
inflation.
b.
deflation.
c.
recession.
d.
depression.
e.
regression.
 

 15. 

Which of the following banks and funds is NOT an important institution in funding investment needed for economic development?
a.
European Bank for Reconstruction and Development
b.
Inter-American Development Bank
c.
Development Bank and Fund Trust
d.
Islamic Development Bank
e.
World Bank
 



 
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