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International Marketing, 3rd ed. - Chapter 4



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

The abbreviation for United Nations Human Development Report is
a.
UNHUDR
b.
UNHEDER
c.
UNHDER
d.
UNHDR
e.
UNHUDER
 

 2. 

The practice of private advocacy with the goal of influencing a governing body, in order to ensure that an individual's or organization's point of view is represented in the government is called
a.
mobbing.
b.
influencing.
c.
lobbying.
d.
ruling.
e.
advocating.
 

 3. 

Nationalistic feelings and their consequences have
a.
minor effects on the business of international marketers.
b.
strong effects on the business of international marketers.
c.
no effects on the business of international marketers.
d.
negligible effects on the business of international marketers.
e.
undetectable effects on the business of international marketers.
 

 4. 

The competitiveness of a country’s industries partly depends on the level of
a.
local labor cost compared to competitors of the marketer in its home country.
b.
lobbying unions.
c.
the international law system.
d.
global labor cost compared to other countries.
e.
local labor cost compared to other countries.
 

 5. 

International marketers must be careful to know exactly how far they can go in standardizing goods and services, distribution activities, and – most importantly – market communication, because societies want to protect their
a.
prices.
b.
information system.
c.
cultural identity.
d.
political system.
e.
political identity.
 

 6. 

Long-term low interest rate loans provided by banks as a financial assistance are called
a.
‘low interest loans’.
b.
‘soft loans’.
c.
‘export loans’.
d.
‘financial assistance loans’.
e.
‘soft loans’.
 

 7. 

Sometimes governments support imports of particular goods or services especially from industrially less developed countries, in order to
a.
stimulate their economies.
b.
harm competitors.
c.
have a good reputation at the UN.
d.
follow the rules published by the EU.
e.
please stakeholders.
 

 8. 

Arbitrary product classification
a.
is a technical standard.
b.
is the sometimes unpredictable manner in which a country’s tariff administration classifies products for determining the import duties and taxes to pay.
c.
means the classification of products an arbitrator may need.
d.
is the process of finding a name for a product.
e.
is an international norm.
 

 9. 

Discrimination against foreign suppliers in bidding for government contracts are realized by
a.
discriminatory private contracts.
b.
discriminatory government procurement contracts.
c.
discriminatory import quotas.
d.
discriminatory import limitations.
e.
discriminatory import barriers.
 

 10. 

An export license may be needed if a company wants to export
a.
machine tools.
b.
technical know-how.
c.
medical goods.
d.
convenience products.
e.
nuclear material.
 

 11. 

Sometimes imports to a country are only allowed when using a specific harbor or airport or a specific customs office. This specific measure is called
a.
bill of transport.
b.
bill of unloading.
c.
transport requirements.
d.
unloading requirements.
e.
port-of-entry requirements.
 

 12. 

To meet local content requirements the international marketer has to prove that
a.
it will look for local suppliers.
b.
it will look for international suppliers.
c.
a certain percentage of a product’s total value added will be produced in the host country.
d.
all of a product’s total value added will be produced in the host country.
e.
it will erect a new plant.
 

 13. 

Payments made by local authorities (governments of states, provinces or cities) and regional institutions, such as the EU administration, to local and international firms in an attempt to improve either the competitive position of the firm or the attractiveness of a location to the investor are called
a.
subsidies.
b.
financial supports.
c.
compensations.
d.
relieves.
e.
depreciations.
 

 14. 

In regard to international business law the marketer does NOT need to take into consideration
a.
regulations regarding extraterritoriality.
b.
agreements and conventions.
c.
court system.
d.
logistics systems.
 

 15. 

Deregulation means governments tend to decrease the number and specificity of regulations concerning
a.
the supply chain.
b.
export.
c.
competition.
d.
import.
e.
lobbying.
 



 
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