Multiple Choice
Identify the choice that
best completes the statement or answers the question.
|
|
|
1.
|
The competitive position of a firm in a market
depends on its distinctive capabilities, that is, on the
a. | strengths and weaknesses of the company compared to its
major competitors. | b. | strengths and
weaknesses of the company compared to all of its competitors. | c. | strengths and weaknesses of the company’s
management. | d. | threats and
opportunities of the company. | e. | threats and
opportunities of the company’s major competitors. |
|
|
|
2.
|
The total capabilities of a firm can be
distinguished into three basic ones. Which of the following does NOT fit?
a. | Core factors | c. | Success factors | b. | Physical
capabilities | d. | Slack capabilities |
|
|
|
3.
|
The first step in determining the success factors
in a country-market is to find out the
a. | size of the product-market. | b. | potential of country-market. | c. | decision makers and influencers. | d. | customer buying habits. | e. | size of the
country-market. |
|
|
|
4.
|
Who have to be considered the
‘customers’, whatever position they may have inside or outside of the value
chain?
a. | The real buyers | b. | The real decision-makers | c. | The final
user | d. | The real payers | e. | The heads of families respectively
companies |
|
|
|
5.
|
Organizational customers are frequently organized
into multifunctional teams called
a. | ‘buying groups’. | b. | ‘decision centers’. | c. | ‘decision groups’. | d. | ‘decision makers’. | e. | ‘buying centers’. |
|
|
|
6.
|
The sequence of steps that make up an exchange
process from its preparation to its consequences seen from an exchange partner’s perspective is
known as
a. | ‘shooting’. | b. | ‘virtualization’. | c. | ‘imaging’. | d. | ‘copying’. | e. | ‘blueprinting’. |
|
|
|
7.
|
The laddering technique is based on
a. | means-end theory. | b. | influence theory. | c. | comparative cost
theory. | d. | strategic gap theory. | e. | no theory. |
|
|
|
8.
|
The diversity of customer expectations and
aspirations makes most international marketers group their potential customers in a country-market
into
a. | inhomogeneous segments. | b. | more homogeneous segments. | c. | target groups. | d. | clusters. | e. | more homogeneous
sets. |
|
|
|
9.
|
By which of the following elements the
international marketer CANNOT derive core and success factors?
a. | Must-be expectations | c. | Non-critical expectations | b. | Critical expectations | d. | May-be
expectations |
|
|
|
10.
|
Capabilities needed to satisfy aspirations and
expectations from the ‘critical’ and ‘may-be’ categories are
a. | ‘core factors’. | b. | ‘must-be factors’. | c. | ‘success factors’. | d. | ‘critical factors’. | e. | ‘needed factors’. |
|
|
|
11.
|
The similarity of core strategies is observable by
the ___, that is, what the organizations do (based on what capabilities) in terms of their business
domain, the served market segments, their differentiation, and geographic extension, and by the
resource deployment, that is how they do it.
a. | scope | b. | method | c. | activities | d. | problem
solution | e. | value chain |
|
|
|
12.
|
‘MDS’ is the abbreviation
for
a. | Multi-domestic strategies. | b. | Multi-domestic sensitivity. | c. | Multidimensional scoring. | d. | Multidimensional sensitivity. | e. | Multidimensional scaling. |
|
|
|
13.
|
The corporate mission defines the
a. | business domain of a firm. | b. | strategies of a firm. | c. | tactics of a
firm. | d. | marketing-mix of a firm. | e. | corporate communication of a firm. |
|
|
|
14.
|
Which of the following terms is NOT subject of the
assessment of the core strategy?
a. | Value chain | b. | Penetration | c. | Configuration of
the competitors’ business | d. | Diversification |
|
|
|
15.
|
A profile of strengths and weaknesses lists
the
a. | basic factors. | c. | success factors. | b. | core
factors. | d. | risk factors. |
|