Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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1.
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Systems that produce evaluations of decision
alternatives under a range of operating environment scenarios can strongly expand the usefulness of
information accessible to management are called
a. | information systems. | b. | monitoring systems. | c. | intelligence
systems. | d. | survey systems. | e. | expert systems. |
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2.
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In international marketing, research questions may
relate
a. | to strategic as well as tactical marketing
decisions. | b. | only to strategic
marketing decisions. | c. | only to tactical
marketing decisions. | d. | neither strategic
nor tactical marketing decisions. | e. | to financial
decisions. |
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3.
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Tactical decisions relate to the ____ for a
particular product-market or a special target segment.
a. | budget | b. | strategies | c. | recruitment | d. | marketing
mix | e. | controlling |
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4.
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The research brief does NOT state the
a. | research problem. | b. | objectives of the research (the benefits that will be
realized). | c. | real costs of
making a decision without the information to be obtained from the
research. | d. | potential costs of making a decision without the
information to be obtained from the research. |
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5.
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The smallest source of information that will be
used to answer the research questions is referred to as
a. | the segment | b. | the country market | c. | the target
group | d. | the unit of analysis | e. | the product-market |
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6.
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Research projects that use country data for
purposes of comparison often fail to discover the best business opportunities. Such opportunities are
more likely to be recognized if the unit of analysis is based on
a. | a country-market perspective. | b. | a market potential perspective. | c. | a product market perspective. | d. | a financial potential perspective. | e. | an accessibility perspective. |
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7.
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Which of the following statistics is NOT an
internal one?
a. | order statistics | c. | sales
statistics | b. | BNI
statistics | d. | profit and loss statistics |
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8.
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The gathering and analysis of data that have
already been published by or are available from existing sources is known as
a. | genuine marketing research. | b. | primary research. | c. | field
research. | d. | first research. | e. | secondary or desk research. |
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9.
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The abbreviation for European Society for Opinion
and Marketing Research is
a. | EUSOMARE | b. | ESOMAR | c. | EUROMAR | d. | ESOPMAR | e. | EUSOPMAR |
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10.
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The abbreviation for the harmonized nomenclature of
international trade of EU members is
a. | HANOMIT | b. | HNITEU | c. | NIMEXE | d. | NOMIT | e. | HNITEUM |
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11.
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The abbreviation for the UNO Standard International
Trade Classification is
a. | UNSTTC | b. | UNOTC | c. | STINTC | d. | STINTRCL | e. | SITC |
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12.
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Which of the following is NOT a data collection
technique?
a. | Observation | c. | Surveillance | b. | Experiment | d. | Survey |
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13.
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A list from which elements of the target population
can be identified is called a
a. | sampling frame. | b. | frame. | c. | sampling
group. | d. | frame group. | e. | target list. |
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14.
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Which of the following sampling techniques CANNOT
be applied?
a. | Probability sampling | c. | Rational sampling | b. | Judgment
sampling | d. | Convenience sampling |
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15.
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The assumption of the researcher that respondents
of all countries use extreme scale values equally is called
a. | normalization. | b. | standardization. | c. | equalization. | d. | equilibration. | e. | nominalization. |
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