Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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1.
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Which of the following terms has NOTHING to do with
the rules of business behavior of a firm?
a. | Confrontation | c. | Acquisition | b. | Cooperation | d. | Proliferation |
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2.
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When a company only attacks a specific customer
group and tries to win these customers away from competition, it is launching a
a. | reduced frontal attack | b. | restricted frontal attack | c. | reduced customer group attack | d. | limited customer group attack | e. | limited frontal attack |
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3.
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Which one of the following is NOT a frontal
attack?
a. | Limited frontal attack | c. | Price-based frontal attack | b. | Cost-based frontal attack | d. | Value-based
frontal attack |
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4.
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When a firm relies on product or service
differentiation through characteristics other than price it is called
a. | advantage-based frontal
attack | b. | benefit-based frontal attack | c. | profit-based frontal attack | d. | segment-based frontal attack | e. | value-based frontal attack |
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5.
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The abbreviation ‘OEM’ stands
for
a. | original equipment
manufacturer. | b. | original equipment
merchandizing. | c. | office of
emergency management. | d. | Oracle enterprise
manager. | e. | on-duty emergency
manager. |
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6.
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Two or more firms working together to achieve
mutually beneficial objectives is called a(n)
a. | venture. | b. | cooperation. | c. | acquisition. | d. | merger. | e. | joint
venture. |
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7.
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Success in a strategic partnership occurs when each
partner brings to the alliance a strength that the other partner lacks. It is called
a. | added capability | b. | supplementary capability | c. | substitution
capability | d. | additional
solution capability | e. | complementary
capability |
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8.
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When two or more firms - equal or one dominant
partner(s) - come together to form a single firm it is called
a. | merger. | b. | merger or acquisition. | c. | acquisition. | d. | merger and
acquisition. | e. | joint
venture. |
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9.
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Innovation leadership is not so much characterized
by being first to market but by some managerial factors, which help a firm to profit from the
opportunities of a pioneer and to reduce its disadvantages. Which one of the following factors does
NOT fit?
a. | A vision of the mass market | b. | Managerial persistence | c. | Financial
commitment | d. | Relentless
innovation | e. | Excellent storage
facilities |
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10.
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Which one of the following standards plays a
prominent role in total quality management?
a. | Accounting standards | b. | Market communication standards | c. | Costing standards | d. | Financing
standards | e. | Storage standards |
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11.
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The responsibility of a product’s supplier or
intermediary to cover damage to the life, health or property of a customer or a third person that are
caused by the performance of the product during consumption or use is called
a. | product performance. | b. | product awareness. | c. | product
liability. | d. | product
law. | e. | Product
responsibility. |
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12.
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The European standards defining quality as the
controlled compliance with exactly defined company-specific and documented processes of customer
value generation is called
a. | ISO 7000 and 14000 | b. | ISO 9000 and 15000 | c. | ISO 7000 and
15000 | d. | ISO 9000 and 14000 | e. | ISO 9000 and 16000 |
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13.
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Developing and maintaining a set of rules and
processes that lead all members of the organization in an internationally operating company is
called
a. | management. | b. | leadership. | c. | organizing. | d. | setting
objectives. | e. | operation. |
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14.
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Which of the following combinations is called
‘equilateral triangle of global business management’?
a. | centralization – standardization –
socialization | b. | decentralization– standardization –
socialization | c. | centralization
– standardization – re-socialization | d. | centralization – formation –
socialization | e. | decentralization
– formation – re-socialization |
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15.
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The formalization of tasks and decision procedures
to be performed in different parts of the company to ensure similar performance processes and
comparable results is called
a. | normalization. | b. | habituation. | c. | formation. | d. | standardization. | e. | accustoming. |
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