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International Marketing, 3rd ed. - Chapter 10


Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 
There are three terms describing different types of firms on their way of international expansion. Which one of the following four terms does NOT fit?
a.
Born globals
c.
International globals
b.
Internally prevented globals
d.
Born non-globals
 

 2. 
When scheduling international expansion which one of the following terms has NOT to be considered by the international marketer in this context?
a.
Line expansion
c.
Platform expansion
b.
Concentric expansion
d.
Focused expansion
 

 3. 
The campaign in which a company uses its experience in a particular market segment to gain a competitive advantage in similar segments is called
a.
transporting.
b.
arching.
c.
bridging.
d.
transferring.
e.
charging.
 

 4. 
The general way the company plans to enter a new country-market, for example through selling its goods to an importer or through direct investment in a production facility and a distribution system, is called
a.
market-entry mode.
b.
market penetration.
c.
market strategy.
d.
market expansion.
e.
market tactics.
 

 5. 
A company starts serving local markets with a low-cost entry mode, and if it is successful changes to a more risky and costly alternative. This approach is referred to as the
a.
pragmatic approach.
b.
usual approach.
c.
habitual approach.
d.
common approach.
e.
strategic approach.
 

 6. 
A(n) ____ has no or just a few and unimportant relationships with business partners abroad.
a.
pragmatist
b.
global
c.
international
d.
late starter
e.
early starter
 

 7. 
A(n) _____ is a firm with highly international business activities in a rather locally structured product-market. It can use its position in and experience from other country-markets to facilitate entry into a new geographic market.
a.
early starter
b.
late starter
c.
global
d.
international among others
e.
lonely international
 

 8. 
To make a careful choice, an analysis between the aspirations of customers and important stakeholders in the potential target segments and the company’s distinctive capabilities can be conducted. This analysis is known as
a.
congruency analysis.
b.
fit analysis.
c.
aspirations analysis.
d.
capabilities analysis.
e.
competence analysis.
 

 9. 
Comparing the strengths and weaknesses of a firm and its major competitors concerning the success factors leads to the detection of
a.
distinctive differences.
b.
distinctive strategies.
c.
some competencies.
d.
distinctive competencies.
e.
important congruencies.
 

 10. 
From their expectations, the expectations of other important stakeholders and challengers from the relevant parts of the macro-environment ____ in the local market can be determined.
a.
success potentials
b.
distinctive advantages
c.
success drivers
d.
distinctive factors
e.
success factors
 

 11. 
The selection of target segments and differentiating benefits results in the formulation of a
a.
benefit statement.
b.
position statement.
c.
differentiating statement.
d.
target segment statement.
e.
target group statement.
 

 12. 
Which of the following modes is NOT one of the indirect entry, marketing and production mode?
a.
Licensing
b.
Wholesaler
c.
Production or management contract
d.
Franchising
 

 13. 
A company in target market that is primarily engaged in buying, taking title to, usually storing and physically handling goods in large quantities, and reselling the goods (usually in smaller quantities) to retailers or to industrial or business users is called
a.
an agent
b.
a wholesaler
c.
a retailer
d.
a representative
e.
a licensee.
 

 14. 
Which of the following modes is one of the direct entry, marketing and production mode?
a.
Outsourcing
b.
Subcontracting
c.
Joint venture
d.
Licensing
e.
Franchising
 

 15. 
The simplest form of actual market presence for an exporter is achieved through
a.
a subsidiary.
b.
an agent.
c.
a retailer.
d.
a representation office.
e.
dealer.
 



 
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