Multiple Choice
Identify the choice that
best completes the statement or answers the question.
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1.
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Which one of the following is NO way of finding
potential customers?
a. | Sales force experience | b. | Early adopters | c. | Import statistics
of the host country | d. | Tenders | e. | Expert
interviews |
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2.
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Customers that other potential customers use as
role models who set trends in consumer markets or lead technological changes in industrial markets
are of great importance to the international marketer are called
a. | early users. | b. | early adopters. | c. | first
adopters. | d. | first users. | e. | prime adopters. |
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3.
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When it comes to bigger and therefore more
expensive projects governments but also business customers invite potential suppliers to bid. These
invitations are called
a. | tenders. | b. | specifications. | c. | bid
invitations. | d. | call for
bids. | e. | offer collecting. |
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4.
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The abbreviation TED applied by the European Union
stands for
a. | Trans European Database | b. | Trans European Databases | c. | Tenders
Expectations Daily | d. | Tenders Electronic
Daily | e. | Tenders Electronic
Database |
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5.
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Potential suppliers whose bids are accepted for
their (technical) solution are put on a
a. | ‘tender list’. | b. | ‘bid list’. | c. | ‘suppliers
list’. | d. | ‘long
list’. | e. | ‘short
list’. |
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6.
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What is an international offer? An invitation of a
potential customer to …
a. | … sign a sales
contract. | b. | … bid. | c. | … bargain. | d. | …
pay. | e. | … evaluate the
product. |
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7.
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Not binding offers are rather ___ in international
business
a. | frequent | b. | usual | c. | rare | d. | unknown | e. | accepted |
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8.
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If the marketer does not declare an offer as
‘not binding’ the customer may _____ the delivery of what has been offered.
a. | claim | b. | refuse | c. | alter | d. | revise | e. | accept |
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9.
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The structure of an international offer largely
contributes to the offer being clear and easily understandable for a customer speaking a different
language and living in another cultural and regulatory environment. One of the following elements is
NOT part of an international offer. Which one?
a. | Total product | b. | Period of validity | c. | Order
confirmation | d. | Reservation of
ownership | e. | Order cancellation
fee |
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10.
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One of the following is NOT an internationally
accepted abbreviation for currencies. Which one?
a. | CAD | b. | GBP | c. | DDP | d. | CHF | e. | EUR |
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11.
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If the period of validity is not specified in a
written offer it generally ends after a period which consists of two elements: the delivery time of
both the offer as well as the goods or services and the time the potential customer
a. | needs to read the offer. | b. | usually needs to evaluate the offer and to make a
decision. | c. | needs to make a decision. | d. | needs to evaluate the offer and to make a decision. | e. | claims to need. |
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12.
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Technical after sales service does NOT comprise
______ of the products sold
a. | calculation | b. | installation | c. | maintenance | d. | repair | e. | availability of
spare parts |
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13.
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The abbreviation ICC stands for
a. | International Commerce
Credit. | b. | Internal Controlling
Committee. | c. | International
Computing Convention. | d. | International
Computer Club. | e. | International
Chamber of Commerce. |
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14.
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The abbreviation AAA stands for
a. | American Arbitration
Association | b. | Australian
Arbitration Association | c. | Asian Arbitration
Association | d. | Australian
Automobile Association | e. | American
Automobile Association |
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15.
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Citizens of one country who are employed by a
company based in a second country and are working in a third country are referred to as
a. | nationals. | b. | cosmopolitan. | c. | globals. | d. | internationals. | e. | multinationals. |
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