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International Marketing, 3rd ed. - Chapter 14



Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 1. 

What does the abbreviation ECR stand for?
a.
Efficient Consumer Reliability
b.
Early Consumer Reaction
c.
Early Consumer Response
d.
Efficient Consumer Reaction
e.
Efficient Consumer Response
 

 2. 

Systems that coordinate the flow of goods among manufacturers, transporters, wholesalers and retailers with the help of an integrated IT system are known as
a.
Efficient Consumer Reaction
b.
Efficient Consumer Reliability
c.
Early Consumer Reaction
d.
Early Consumer Response
e.
Efficient Consumer Response systems
 

 3. 

The level of customer service in marketing logistics is generally measured as
a.
the percentage of properly delivered goods.
b.
the percentage of properly stored goods in a pre-specified period of time.
c.
the percentage of properly stored goods.
d.
the percentage of properly produced goods in a pre-specified period of time.
 

 4. 

The physical distribution of a company’s products that is executed through transportation devices, warehouses and storage capacities owned by the company, is called
a.
dependent marketing logistics.
b.
intra marketing logistics.
c.
disintegrated marketing logistics.
d.
integrated marketing logistics.
e.
company bound marketing logistics.
 

 5. 

An agent serving as for exporters and importers of goods, performing two essential functions: facilitating the movement of products through customs and handling the documentation accompanying international shipments is called a
a.
custom broker.
b.
customhouse agent.
c.
customhouse broker.
d.
custom.
e.
import agent.
 

 6. 

If an international manufacturer and its intermediaries are ready to participate in a ____, POS-scanning data can be used to achieve just-in-time production and delivery, decreasing inventory level, transportation and handling.
a.
real-time information system
b.
POS information system
c.
scanning data system
d.
up-date information system
e.
real-data system
 

 7. 

UN/EDIFACT is the abbreviation for
a.
United Nations Electronic Data Interchange for All Commercial Tariffs.
b.
United Nations Electronic Data on Industry, Administration, Commerce and Transport.
c.
United Nations Electronic Data Interchange for Administration, Commerce and Transport.
d.
United Nations Electronic Data Interchange for Administration, Commerce and Transit.
e.
United Nations Electronic Data Interchange for the Assignation of Credit Transfers.
 

 8. 

Calls for restrictions on truck shipping in the European Union – a result of pollution, congestion and noise – have led to the development of mixed transportation modes using ______ or special rail containers.
a.
standard trucks
b.
dumpers
c.
roll-on/roll-off railroad cars
d.
roll-in/roll-off railroad cars
e.
roll-on/roll-out railroad cars
 

 9. 

FIATA stands for
a.
International Federation of Freight Forwarders
b.
International Federation of Flight Forwarders
c.
International Freight and Flight Organizations
d.
International Federation of Air Transport Associations
e.
International Federation of Freight Forwarding Organizations
 

 10. 

‘FCT’ is the abbreviation for ‘forwarder’s certificate of’
a.
transfer.
b.
transport.
c.
train transport.
d.
transverse.
e.
transit.
 

 11. 

A document needed for specifying the applicable tariff, specifying the country where the product has mainly been manufactured, is called
a.
Certificate of origin.
b.
Confirmation of origin.
c.
Certificate of producing country.
d.
Confirmation of producing country.
e.
Certificate of ‘made in’.
 

 12. 

Only one of the following is an international transportation regulation. Which one?
a.
CNM (Convention Nationale Concernant le Transport des Marchandises par Chemin de Fer)
b.
CMA (Convention Internationale Concernant le Transport des Marchandises par Avion)
c.
CIM (Convention Internationale Concernant le Transport des Marchandises par Chemin de Fer)
d.
CMB (Convention Internationale Concernant le Transport des Marchandises par Bateau)
e.
CIF (Cost Insurance Freight Document)
 

 13. 

‘Incoterms’ is the abbreviation for
a.
Internal commercial terms
b.
International commercial terms
c.
Incorporated terms
d.
International commerce terms
e.
International cooperation terms
 

 14. 

Which one of the following is NOT an Incoterm?
a.
FCA
b.
CFR
c.
CPT
d.
DDP
e.
DUF
 

 15. 

Companies operating internationally in more than 80 countries handle their international orders through an electronic data interchange system called
a.
ELEDIS
b.
EDIS
c.
ELDAS
d.
EANCOM
e.
EDINSY
 



 
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