About the book
What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business?
Only David Needle’s bestselling textbook introduces you to the full picture of modern business – the innovators, the regulators, the defining issues, and the turbulence.
- Cutting-edge case studies in every chapter including: Walmart, eBay, SABMiller and UK football finances
- Coverage of the lessons business can learn from the recent financial crisis including a new case study on executive pay
- Heavily updated chapters, many largely rewritten, with a new structure that matches the latest course outlines
- New ‘Reflection Points’ in every chapter ensure you see through the gloss and identify the key issues