The protocol used to transfer and download Web information is ____.
WWW
TCP/IP
HTTP
XML
____ offers users real-time online interactivity.
Dedicated hosting
Load balancing
Phishing
Instant messaging
____ consists of certain standards for formatting documents such as orders and invoices, software that translates the data properly, and the networks through which the information flows between subscribing organizations.
EDI
HTML
IM
XML
____ is usually the most expensive of hosting options.
Co-location
Shared hosting
Dedicated hosting
Virtual private server hosting
____ is the most common programming language for creating Web pages and other information viewable in a Web browser.
HTTP
HTML
FTP
URL
Software designed to trace and report your online behaviour without your knowledge is called ____.
spyware
m-commerce
podcast
impression
The purpose of a(n) ____ is to create the impression that the client maintains its own server.
extranet
virtual private server
cookie
Web host
Choices you make when selecting menu items, clicking buttons, and moving from one page to another are also recorded. Such activities are often called ____.
phishing
load balancing
instant messaging
clickstream tracking
A(n) ____ file is installed at Web sites to help users check updates to the site.
FTP
RSS
blog
HTML
In ____ the client's Web site is stored on the host's same physical server along with the sites of other clients.
consumer profiling
instant messaging
shared hosting
search advertising
The purpose of ____ is to know the consumers better so the business can serve them better while streamlining its marketing and sales operations.
phishing
load balancing
consumer profiling
dedicated hosting
____ are images placed on a Web site that link to the site of the company selling the product or service.
Banners
Domain names
Mirrors
Cookies
To ____ is to make a digital audio recording, usually of voice, and post the file on the Web so that people can download it and listen to it.
co-locate
podcast
mirror
phish
A(n) ____ occurs whenever a browser downloads the page containing the banner.
banner
mirror
impression
blog
____ transfers visitor inquiries from a busy server to a less busy server for identical information and services.
Consumer profiling
Load balancing
Phishing
Instant messaging
____ is the proportion of site visitors who make a purchase to the total number of visitors in a period of time, usually one year.
Fulfilment rate
Impression rate
Pure-play
Conversion rate
A(n) ____ limits site access to the employees of particular organizations, usually business partners.
instant message
extranet
blog
podcast
A(n) ____ is a Web page that invites surfers to post opinions and artistic work, as well as links to sites of interest.
cookie
extranet
blog
instant message
A(n) ____ is a unique address for a Web site.
URL
HTTP
podcast
cookie
The World Wide Web Consortium (W3C), the organization responsible for Web standards, has combined the two markup languages HTML and XML into a standard called ____.