The term supply chain refers to the ways a firm coordinates activities along its entire value chain from component suppliers to retailers.

Multi-tier branding enables companies to reach a large variety of different market segments.

The set of business units and intermediaries that facilitate the movement of goods to consumers is known as ‘distribution funnel’.

Advertisers promoting products in multiple countries need to be take account of advertising standards in each country, which can vary considerably across countries.

A relationship orientation in marketing indicates a focus on maintaining and enhancing relationships with customers.

A country-of-origin effect relates to the positive impact that the country of origin has on the perception of the products and services offered by a company.

The change in volume demanded by customers as a result of changes in price is known as

Customers are often interested in the “total cost of ownership”, which includes the purchasing price plus

The management of the purchasing of products and components is also known as

Which of the following is not one of the ‘Four P’s’ of Marketing?

Which of the following is not an element of the triple-A of supply chain management:

A neutral intermediary in the supply chain that provides logistics and other support services is known as