About the book

In this complete introduction to research methods and methodologies for today’s undergraduate business student, Christina Quinlan takes a unique ‘real-world’ approach, drawing on a full range of business examples.

This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina’s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.

Features

• Wide-ranging examples - recognising that students on research methods courses come from a wide range of business disciplines, the text uses wide-ranging examples and extend to SME, public sector and not-for-profit examples.
• Clear coverage of research theory - this new text provides a clear and accessible chapter for undergraduates which lecturers can integrate into the teaching to the level required. ‘Real World Research’ boxes throughout the text also provide examples of theoretical issues which, again, can be used or avoided based on the direction of the course.
• Outward looking - recognising that undergraduate students should be introduced to as wide a range of research methods and methodologies as possible, the text covers other methods rarely mentioned in other texts including documentary analysis, content analysis, discourse analysis, archival research, life histories, narratives, semiotics, image-based research, projective techniques, research diaries and field notes.
• Emphasis on research skills - a unique chapter at the start of the text sets out the practicalities of actually conducting research providing a clear pathway for students to start moving with their project and linking into earlier study skills modules and the wider institutional emphasis on student skills development.
• Integration of online research methods - this text integrates online research methods throughout in order to provide a modern introduction to business research methods.
• The emphasis on research skills development is enhanced by an accompanying online platform that will contain a series of practical exercises that are ‘called out’ throughout the text. In addition to developing research practice, the platform will also host all of the supplementary materials packaged with the text (including an eBook if adopted) and will be fully compatible with major V.L.E.s such as Blackboard and Moodle.
• Online ancillary tools include: Software Guides, Multiple Choice Questions, Online Glossary, Research Diary, Weblinks, PowerPoint slides, Instructors Manual, Extra Tutorial Questions and a testbank