Name: 
 

11.  The Valuation of Intangibles



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

Value management can be characterised by the following:
a.
Resource optimisation, alignment, adaptation and profit maximisation
c.
Resource optimisation, alignment, adaptation and cost minimisation
b.
Resource optimisation, alignment, adaptation and cash flow maximisation
d.
Resource optimisation, alignment, adaptation and factor minimisation
 

 2. 

A company made a profit of £60 million on assets employed of £480 million.  The industry average for return on capital employed was 10 per cent.  What is the calculated intangible value for the comoany concerned?
a.
10 per cent
c.
£12 million
b.
12.5 per cent
d.
£48 million
 

 3. 

Lev calculates net earnings (in his 'knowledge earnings method' of calculating intangible value after deducting:
a.
a charge for the use of the firm's monetary assets and intangible assets
c.
a charge for the use of the firm's monetary assets and intangible assets
b.
a charge for the use of the firm's non-monetary assets and intangible assets
d.
a charge for the use of the firm's  non monetary assets and its capital employed
 

 4. 

The value creation index (VCI) published by the Cap Gemini Centre for Business Innovation identified nine categories of non-financial performance that appeared to determine coprorate value creation.  Which of the following did not appear in the list?
a.
Customer relations
c.
Brand value
b.
Quality
d.
Research and development expenditure
 

 5. 

Prepotency in asset formation in firms reflects the idea that:
a.
Some assets are more valuable than others
c.
Some assets have no direct bearing on value creation
b.
Some assets are required before the value in others can be realised
d.
Some assets are less valuable than others
 



 
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