About the book

This eagerly anticipated edition of Successful Event Management is the essential handbook for both practitioners and students.

This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events.

The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

Features

• Clear step-by-step guides to events including planning, budgeting, marketing, logistics and organization
• A wide range of informative case studies from around Europe which include further study activities, recommended reading, review questions and suggested internet resources
• A set of useful planning form templates to assist those new to events organization
• A helpful glossary together with a directory of organizations that can provide further advice