Chapter 5

Primary data is:
1. the most important data
2. the data that is collected first
3. new data specifically collected for a project?
Secondary data is:
1. less important data
2. the data that is collected second
3. data that already exists that can be used again
A sample that ensures every member of the population studied has an equal chance of being selected is called a:
1. convenience sample
2. probability sample
3. quota sample
You would expect the quantity of data collected from a survey to be highest when collected:
1. by mail
2. by telephone
3. in person, face-to-face
4. by email
Questions that invite a free response such as an opinion or individual information are called:
1. closed questions
2. biased questions
3. open questions
Focus groups are
1. political debates
2. group discussions for research
3. awareness training
UK government policy has sought to help small firms in three main areas. Which are these from the list below?
1. financial assistance
2. finding shareholders
3. creative thinking
4. information and advice
5. tax and administration relief
6. sourcing premises
A scheme in which the government underwrites a bank loan for small businesses is called
1. the Small Firms Loan Guarantee
2. Business Loans for All
3. the New Deal
KTP stands for
1. Knowledge To Prosperity
2. Knowledge Talent Promotion
3. Knowledge Transfer Partnership
SBS stands for
1. Select Bank Society
2. Small Business Society
3. Small Business Service