Chapter 10 - Promotions (2)

Which of the following would be considered to be advertising?
1. A point of purchase display of candy bars
2. A poster promoting trucks
3. A coupon clipped from the newspaper
4. A sample of a product left on your doorstep
Which of the following is a drawback to sales promotion?
1. It rarely produces an immediate customer response
2. It is difficult to measure effectiveness
3. It rarely provides a short term sales increase
4. It is difficult to differentiate from competitors' efforts
Sponsorship differs from traditional advertising in that sponsorship:
1. offers more control over the promotional message
2. allows the promotional message to be carefully timed for maximum impact
3. is easier to measure in terms of its effectiveness
4. tends to be viewed more positively by its audience
Which of the following is an advantage of radio advertising?
1. Single sense
2. Attention
3. Impermanence
4. Low cost
Sales promotions can be classified as:
1. above and below the line
2. push and pull
3. pre-testing and post-campaign
4. sales force and management incentives
Transmission charges account for what percentage of UK advertising expenditure?
1. 15
2. 50
3. 85
4. 90
Cinema audiences in the UK tend to fall in the following age group
1. 15-34
2. 24-44
3. 35-54
4. Over 54
The public in PR do not include:
1. employees
2. local community
3. agencies
4. customers and consumers
Which of the options below is an example of a pull promotion?
1. profit incentives
2. credit incentives
3. staff promotions
4. manufacturer promotions
Which of the options below is an example of a push promotion?
1. Manufacturer promotions
2. Retail promotions
3. Staff promotions
4. Above the line promotions

Chapter 10 - Promotions (2)

Quiz