Chapter 11 - Distribution

The number of channels in a marketing channel is known as:
1. channel structure
2. channel intensity
3. channel length
4. channel flows
5. channel systems
A factor that would influence the length of the channel structure would include:
1. geographical dispersion of the customer base
2. perishability of the product
3. weight of the product
4. behaviour patterns of the customer base
5. all of the above
Selective distribution would most likely be used for:
1. Diet Pepsi
2. Rolex watches
3. Levi's jeans
4. Gillette razor blades
5. Hallmark greeting cards
Transaction efficiency refers to:
1. decreasing the time it takes to get a product from the manufacturer to the retailer
2. decreasing the time it takes to get the products from the manufacturer to the warehouse
3. the effort to reduce the number of transactions between producers and consumers
4. increasing the productivity of the workers
5. lowering the firm's variable costs
An effort to reduce the number of transactions between producers and consumers is known as:
1. variable cost analysis
2. transaction efficiency
3. economics of scope
4. economies of scale
5. specialisation of labour
A competitive edge that cannot be easily or quickly copied by competitors in the short run is known as:
1. product differentiation
2. differentiated advantage
3. sustainable competitive advantage
4. non-price competition
5. competitive parity
Measures of distribution intensity are:
1. frontal and bypass
2. exclusive, selective, intensive
3. horizontal and vertical
4. wholesaler and retailer
5. impulse and durable
Which of the following are types of franchising?
1. Vertical and horizontal
2. Trademark and product agreements, and business formatting
3. Optional and compulsory
4. National and local
5. Franchise and franchisor
Speciality outlets are characterised by a(n):
1. limited number of product ranges in depth
2. wide range of food and household products
3. narrow product line in some depth
4. wide range of products divided into various category areas
5. out-of-town location
Which of the following is not an influence on channel strategy?
1. Market structure
2. Organisational characteristics
3. Channel structure
4. Product characteristics
5. categories of retailer

Chapter 11 - Distribution

Quiz