Chapter 3 - Customers and Competitors

Chapter 3 - Customers and Competitors

Quiz

What is the top of Maslow's hierarchy of needs?
1. Self-actualisation
2. Success
3. Social
4. Safety
5. Survival
What is at the bottom of Maslow's hierarchy of needs?
1. Self-actualisation
2. Success
3. Social
4. Safety
5. Survival
Marketing is concerned with which of the following factors?
1. Needs, wants and demand
2. Needs, supply and finance
3. Wants, survival and esteem
4. Self-actualisation, survival and esteem
5. Needs, wants and esteem
An example of marketing myopia is:
1. grocery retailing in France
2. German banking
3. UK coal
4. Belgian chocolate
5. Dutch bacon
Marketing myopia was first described by:
1. Kotler
2. Porter
3. Levitt
4. Maslow
5. Peters
Customer markets tend to have which of the following characteristics?
1. Large in numbers
2. Buy relatively frequently
3. Wide range
4. Impersonal
5. All of the above
Organizational decision making does NOT have which of the following?
1. Complex decision making
2. Larger decision making units
3. Bigger order sizes
4. Lack of formality
5. Long-term relationships
The Five Forces model was developed by:
1. Levitt
2. Kotler
3. Porter
4. Peters
5. Maslow
The Five Forces model provides a framework for assessing:
1. Consumer demand
2. Economic structure
3. Intensity of competition
4. Market attractiveness
5. Supplier power
The following is not a component of the Five Forces model:
1. Potential for entry
2. Power of buyers
3. Existing rivalry
4. Consumer demand
5. Potential for substitutes