Chapter 4 - Buyer Behaviour
Quiz
The process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as:
- problem recognition
- cognitive behaviour
- consumer behaviour
- post purchase evaluation
The person who uses a product is:
- not always the same person who selects or pays for it
- always the same person who selects it
- always the same person who pays for it
- by definition the person who wants the product initially
- always the buyer.
The process by which an individual selects, organises and interprets the information he or she receives from the environment is:
- organisation
- perception
- interpretation
- sensation
- information processing
Which of the following best describes involvement?
- Consumers' disinterest in a product or service.
- The relationship users develop with selected products and services
- The degree of personal relevance of a product or service to a consumer
- Motivation to contribute to the improvement of a brand
- Consumers' experience with a product category.
Lifestyles are NOT determined by:
- consumers' values
- consumers' personal context
- consumers' personal characteristics
- consumers' needs and emotions
- c and d
Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of:
- intentions
- behaviours
- aptitudes
- attitudes
- conative characteristics
Attitutdes in general:
- are not very predictive behaviour
- are often inconsistent with behaviour
- are inherent instead of learned
- are useful in predicting behaviour
- cannot be used as evaluative measures
A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?
- Cognitive consistency
- Foot-in-the-door
- The norm of reciprocity
- Cognitive dissonance
- Conation
The steps in the consumer decision making process flow as:
- problem recognition, information search, alternative evaluation, purchase, post purchase experience
- problem recognition, information evaluation, alternative search, purchase, post purchase experience
- problem recognition, information search, purchase, alternative evaluation, post purchase experience
- problem recognition, alternative evaluation, information search, purchase, post purchase experience
- problem recognition, information search, alternative evaluation, purcahse, post purchase experience, satisfaction, feedback
Social class can be determined by:
- income
- education
- family background
- all of the above