Creativity can be best understood as the preserve of the few.
True
False
Which of the following best describes the type of creativity associated with the works of Einstein, Mozart or Picasso?
P-creativity
H-creativity
Which of the following is NOT considered to be a function of left brain thinking?
Rational
Subjective
Verbal
Sequential
Logical
The UK government has defined the creative industries as:
Those activities which give rise to creativity, wealth and job creation through the exploitation of intellectual property.
Those activities which have their origin in the exploitation of intellectual property and give rise to wealth and job creation.
Those activities which have their origin in collective creativity, skills and talents, and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.
d) Those activities which give rise to creativity, wealth and job creation through the collective development and exploitation of intellectual property.
Those activities which have their origin in individual creativity, skill, talent, and which have the potential for wealth and job creation through the generation and exploitation of intellectual property.
How many industries are generally taken to be included in the ‘creative industries’?
6
10
13
15
16
Many of the enterprises operating in the creative industries are both very established and large in size (over 250 employees).
True
False
Many businesses in the creative industries are focused on short-term objectives and run by (and for) creatives. Which of the following best describes the optimum organisational structure for these businesses?
matrix
hierarchical
no one structure is optimum
bureaucratic
Which of the following is not characteristic of the creative industries in general?
reverse demand
over-supply
project-work
capital intensive
network effects
Which of the following is not a necessary ability required for good management in the creative sector?
The ability to control the transformation of labour power into actual labour.
The ability to make aesthetically beautiful products and services.
The ability to manage the drive towards efficiency and effectiveness.
The ability to elicit active cooperation through the provision of material and symbolic rewards.
Which of the following is not considered a key stage of the creative process?