Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is a skill required by organizations to deal with competitive
chaos? a. | The ability to
share information among all managers | b. | The ability to operate efficiently and
effectively | c. | The ability to discern patters in the dynamic environment and
competitive chaos, and spot opportunities ahead of rivals | d. | The ability to
benchmark competitors | | |
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2.
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Which
of the following is a characteristic of a customer-driving organization? a. | Innovative | b. | Conservative | c. | Responsive | d. | Unresponsive | | |
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3.
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What
are focus strategies? a. | Where a company focuses on achieving lower costs than its
rivals so as to compete across a broad range of market segments | b. | Where a company
chooses to concentrate on only one market segment or a limited range of
segments | c. | When a company conducts market research through focus groups to
determine how their strategy should be shaped | d. | When a company
focuses on supplying differentiated products which appeal to different market
segments | | |
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4.
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Which
of the following is not a factor in the positioning of an organization in an
industry? a. | Competitive
advantage | b. | Rate of growth | c. | Size | d. | Market share | | |
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5.
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Heller (1998) suggested organizations must address seven key issues effectively to
sustain competitive advantage. Which of the following is not one of those issues? a. | Effectiveness | b. | Innovation | c. | Costs | d. | Speed | | |
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6.
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Which
of these characteristics best describes a customer-driven organization? a. | Unresponsiveness | b. | Cost reduction | c. | Responsiveness | d. | Innovation | e. | Differentiation | | |
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7.
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Which
of the following is a source of differentiation? a. | Relationships with customers | b. | Distribution | c. | Low costs | d. | Unreliability | | |
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8.
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Which
of the following best relates to market share? Market share is: a. | the best
indicator of performance | b. | not important | c. | indicative of
competitive advantage | d. | subjective | e. | directly related
to better financial performance | | |
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9.
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The
goal of the cost leader is to: a. | start a price war | b. | minimize
wages | c. | charge the lowest price | d. | make high
margins | | |
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10.
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Which
of the following is not a means to develop a customer commitment focus in the
organization? a. | Introducing
quality control | b. | Activity mapping | c. | Enhancing
customer service | d. | Image building | | |
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