Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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Which
of the following is one of the factors related to the issue of the feasibility of a
strategy? a. | Skills and
resources, available and needed | b. | Levels of return expected | c. | Finance and
other resource availability | d. | Effect on strategic perspective | | |
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2.
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Who
was the person behind the transformation of J Hepworth to Next? a. | George
Davies | b. | Michael Eisner | c. | David
Jones | d. | Alan Sugar | | |
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3.
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Which
of the following is not one of the contextual aspects that have a critical impact on strategic
change? a. | Structural
factors | b. | Environmental factors | c. | Personal
factors | d. | Financial factors | | |
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4.
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Marketing current products with possible modifications and range increases is also
known as what? a. | Retrenchment | b. | Market penetration | c. | Product
development | d. | Market development | | |
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5.
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Retrenchment is: a. | When a company experiences declining profits and makes cutbacks
to improve efficiency | b. | When a company adopts a new strategic position for a product or
service | c. | The sale of the complete business, either as a single going
concern or piecemeal to different buyers or sometimes by auctioning the
assets | d. | Likely to take place when an organization lacks a key success
factor for a particular market | | |
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6.
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Which
of the following is not a key theme in market development? a. | Identifying new
uses for existing products and services | b. | Strategic positioning | c. | Developing new
products for new markets and segments | d. | Identifying new markets and segments | | |
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7.
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When
does horizontal integration occur? a. | When a firm acquires or merges with a major
competitor | b. | When a firm acquires or merges with a an unrelated
business | c. | When a firm acquires or merges with a
distributor | d. | When a firm acquires or merges with a supplier
firm | | |
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8.
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Sound
strategic choices will always address four issues. Which of the following is one of those
reasons? a. | Availablility of
resources | c. | Strategic
thinking | b. | Strategic fit | d. | Financial returns | | | | |
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9.
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Which
of the following is a consideration when assessing the appropriateness of a
strategy? a. | Synergy | b. | Stakeholders | c. | Competitive
advantage | d. | Resources | | |
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10.
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Which
of the following is a consideration when assessing the feasibility of a strategy? a. | Timing | b. | Planning gap | c. | Synergy | d. | Culture | | |
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11.
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Vickers (1965) stressed three contextual factors that have a critical impact on the
decision to undertake strategic change. Which of the following is not one of these? a. | Structural
factors | b. | Machiavellian factors | c. | Environmental
factors | d. | Personal factors | | |
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