Principles and Practice

of Marketing

Jim Blythe
9781844801206

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Students' Resources

Multiple Choice Questions
Interactive multiple choice questions to test your learning.

Glossary
Glossary to explain key terms used in the book.

Internet exercises
Exercises for each chapter of the book for you to complete using the web.

Links
Links to useful companies, news and other relevant sites.

A Guide to Writing a Marketing Plan
A guide to help you write a Marketing Plan, with a link to some examples.