Marketing Planning

A Workbook for Marketing Managers

Sally Dibb and Lyndon Simkin
9781844805327

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Weblinks

www.dibbmarketing.com  is the site for the main textbook authored by Sally Dibb and Lyndon Simkin.  This site provides access to a related test bank of questions and answers, but also detailed explanations for how practitioners use many of the key tools (eg: DPM analysis) and undertake core analyses (eg: PEST analysis).

For topical insights into marketing plan executions and other developments in marketing, you should consider the following trade websites:

• Marketing Week at http://www.marketingweek.co.uk
• www.brandrepublic.com/news
• www.mad.co.uk

For access to the Chartered Institute of Marketing’s wealth of material, from articles, cases, critical data, news and much more, log on to:
http://www.cim.co.uk/KnowledgeHub/KnowledgeHub.aspx

The Open University (Sally’s institution) has an ‘open learn’ site which is full of relevant goodies and downloads, covering all aspects of business and marketing: http://openlearn.open.ac.uk.