|
|
|
International Marketing
Strategy
5th edition
Isobel Doole and Robin Lowe
ISBN 9781844807635
Please email us with your
comments on this book.
Students' Resources
Test yourself with this comprehensive selection of questions
relating to various organisations and their websites.
Useful website links relating to the book and split into the relevant parts facilitates background research relating to the subject matter and examples from the book.
Test yourself with these multiple choice questions covering the topic matter by chapter.
All the case studies from the book looking at real-life cases along with the case study questions are reproduced
here.
|
|