Marketing Communications

John Egan
ISBN: 978 1 844 80 121 3

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Students' Resources

Learning Objectives
This resource clearly sets out the learning objectives chapter-by-chapter from the book.

Multiple Choice Questions
This valuable interactive resource enables students to self test themselves on material covered in the book. There are 10 questions for every chapter in the book (210 questions in total).

Glossary
You can download a PDF of the glossary from the book here.

Weblinks
This resource is a collation of useful weblinks and can be downloaded in PDF format.