Services Marketing:
Concepts, Strategies
&
Cases
K. Douglas Hoffman, John E.G
Bateson, Emma H. Wood and
Alexandra J. Kenyon
ISBN: 9781844808137
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Resources for this title include
Instructor's manual
PowerPoint slides
Cases 16, 17 and 18 continued
New cases and questions
Additional notes on the textbook cases
Answers to end of chapter questions |