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Economics
N. Gregory Mankiw and
Mark P. Taylor
9781844801336
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About the book
Economics is the UK and
European adaptation of Greg Mankiw’s classic textbook,
expertly adapted by Mark Taylor so as to be even more relevant
to a UK and European audience. A major strength of the original
- that the authors present economics from the viewpoint of
a reader completely new to the subject – has been maintained.
Research shows that the book appeals particularly well to
the more applied, business-oriented courses. The conversational
yet precise writing style is superb for presenting the politics
and science of economic theories to tomorrow's decision-makers.
The book stands out amongst all other principles texts by
encouraging students to apply an economic way of thinking
in their daily lives.
Economics is written to provide students with a robust conceptual understanding
of the subject using contemporary approaches to theory where possible. It follows
the structure of the original book while reflecting European economic structures
and institutions and adapting the language and cultural references for a European
readership. In the first Part, the opening chapter sets out ten important principles,
which are revisited throughout the text. The second chapter is an introduction
to thinking like an economist and the third introduces interdependence and
gains from trade. The following Parts cover microeconomics (19 chapters) and
macroeconomics (15 chapters), with the latter Part preserving Mankiw’s
trademark long run-short run approach. Economics uses the euro as the basic
currency referred to throughout the book. Case studies, examples, In The News
and For Your Information features largely refer to the European and UK economies.
Major changes in content are evident in Chapter 12 on the taxation system ,
Chapter 29 on the monetary and financial system and in a new Chapter on common
currency areas and European Monetary Union (Chapter 36). |
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