3rd Edition
John Martin
9781861529480
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Students' Resources
Learning objectives
Learning objectives from each chapter, taken from the book
to help you check your understanding and progress.
Multiple choice
questions
Interactive tests, to check your progress as you work through
the text.
Glossary
A downloadable pdf of the key terms found in the book.
PowerPoint
slides
These are for use as an overview to each chapter, and are
helpful as a revision aid.
Case studies
Original case studies with activities and questions.
Case sources
Sources for case studies, commentaries on these sources, and
questions.
Web links
Links to the home pages of companies discussed in the cases,
and to other relevant sources of information.
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