About the book

Business in Context 4e provides an introduction to the business environment and the key functions of business placed within a managerial, organizational and environmental context. Offering a dynamic and contemporary global perspective on business, key issues are debated and supported by practical cases from well-known international companies. The latest edition of David Needle’s best-selling functional business environment text has been thoroughly revised and rewritten, with expanded coverage of management, new chapters on globalization and ethics, new cases, improved pedagogy and text design, and increased web support for the lecturer and student.

New to this edition

• New edition is structured around 13 chapters to more closely fit the typical course length in most institutions, making it easier for lecturers to use the book on their course.
• Four new chapters on globalization, culture and business, management and leadership, and business ethics and corporate social responsibility provide the most up-to-date coverage of these key business areas.
• Increased coverage of the rapid increase in cross-border acquisitions and alliances and an examination of the changing economic circumstances of most existing major economies, and emerging Asian and Eastern European economies.
• Improved pedagogy to aid student learning and overall accessibility including the addition of learning objectives, case questions at the end of each case, and improved chapter summaries.
• New cases on companies such as Beijing Jeep, Sleek, Railtrack, Enron and Sogo, plus two new cases on the football industry, looking at merchandising and finances.
• Increased companion website support including multiple choice questions, an online glossary and associated weblinks for students, and an instructor's manual, PowerPoint slides and extra case material for lecturers.