About the Book

Mike Peng and Klaus Meyer have direct, first-hand, experience of researching and teaching in Europe, Asia and North America. This combined experience makes them uniquely qualified to write this textbook, which offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. The text’s comprehensive coverage is accessibly arranged around one central question and two core perspectives.

The central question is – what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question. Throughout the text the very latest scholarly research is used to facilitate successful learning of the key concepts, in order to engage students with the historical context and recent global developments.

Features

• Over 100 cutting-edge case studies and In-focus boxes illustrate key concepts with real real-life European and worldwide examples. The cases studies reference over 30 countries on four continents
• End of chapter features, including ‘Debates and Extensions’, ‘Implications for Practice’ and discussion questions, encourage critical engagement with topics.
• A strong pedagogical framework, including learning objectives, margin notes and glossary terms, provides maximum support to the learning process.
• Online support for lecturers and students include: Instructor’s Manual, EvamView Test Bank, PowerPoint Slides, Revision Quizzes and Glossary are available at: www.cengage.co.uk/pengmeyer
• New CengageNOW course management system accompanies the text, providing students and lecturers with a powerful online learning program