About the book

Following the strategic analysis, choice and implementation model, this text looks at how managers become strategically aware of their organization's position, potential opportunities for change, how changes happen in reality, and at how the process may be managed more effectively. A multitude of short cases show students how issues are applied in the real world.

New edition features

• Specific content changes include: more on the business model, and increased coverage of ethics, entrepreneurship, leadership and change, managing risk, governance and scenarios, competitive strategy and strategic resources.
• A new dedicated international strategy chapter has been included.
• More than 100 internationally sourced minicases highlight the application of strategic issues in a wide range of business sectors and industries.
• Conflicting perspectives are presented throughout to encourage students to think critically about strategy.