United Kingdom
Product Information:

About the book

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text’s trademark integrated approach, Strategic Management: Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market.

Whilst maintaining the strengths and hallmark features of the original work, this new strategy text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, analysis of how firms use strategic management tools, techniques and concepts, a balanced emphasis on economics and resource-based perspectives and expanded coverage of comparative governance and organizational renewal.

Features

  • A rich variety of original real world case studies that illustrate how strategy works in practice
  • A new Key Debate feature highlighting the controversial aspects of each chapter enhances critical coverage throughout the text
  • Experiential exercises that place the reader in situations that require application of some part of the strategic management process
  • Uses the most current examples and references as well as the latest events in the international business world, such as the global economic crisis and recent media coverage
  • Use of thoroughly international examples, covering EMEA and further afield, particularly China and India
  • Extensive online resources for lecturers and students include: Instructor’s Manual, Power Point Slides, ExamView Testbank, Case Study Maps, Video Content, Online Case Bank all available on a variety of VLE cartridges including Blackboard/WebCT and Moodle
  • CengageNOW course management system accompanies the text, providing students and lecturers with a powerful online learning program
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