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Product Information:
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Useful WebsitesUseful websites Account Planning Group (
Produces a range of papers on advertising planning issues and oversees the annual account planning awards for advertising effectiveness. Ad brands (
Provides a variety of profiles of both brands and advertising agencies. Ad forum (
Ad Resources (
US sources for internet advertising. www.clickz.com/resources/adres Ad Slogans (
Site relating to advertising slogans which includes a special student section The Advertising Association (
The Advertising Association is the representative body of the advertising and promotions industry and maintains an information centre that can be accessed by students by appointment. The ASA also produces the official
Advertising Educational Foundation (
Provides resource to access advertising related content on the web. Advertising Information Group (
Develops position papers on a variety of advertising-related topics Advertising Research Foundation (
Information source that provides articles on current research within the advertising industry together with guidelines and papers on advertising standards. Advertising Standards Authority (
The ASA is the independent self-regulatory body in the
Advertising Standards Authority for
Codes of practice developed to regulate the Irish advertising industry. The Advertising Standards Authority of
The
Wide variety of information with access to many past advertising campaigns. The American Association of Advertising Agencies The national trade association representing the advertising business in the
Association de Autocontrol de la Publicidad (
The Spanish adverting regulatory body. L’association des agences conseils et commication (
The French association of advertising and marketing communications agencies. The site provides a variety of useful information and has an English version. Association of National Advertisers Marketing Resource Centre Australasian Promotion Marketing Association Publishes a range of news articles and statistics relating to the advertising and promotional industry. Australian Association of National Advertisers Source for papers on advertising effectiveness, self-regulation and other issues affecting the advertising industry. Australian Direct Marketing Association The main body for the provision of material relating to information based marketing. Brand Channel Interbrand’s information site. It provides a great number of current articles on branding issues, together with much additional information.
Bureau de Verification de la Publicité The French advertising regulatory body. Canadian Advertising Research Foundation Provides access to a variety of resources relating to advertising research. Committee of Advertising Practice (
Direct Marketing Association (
The website of the
History of Advertising Trust (
Maintains a substantial archive of historic adverting material http://www.hatads.org.uk/trust.htm Incorporate Society of British Advertisers Articles on advertising and related subjects together with best practice guides. Infotrac You will have received a password to access this extremely useful site. It will provide you with access to a wide range of academic journals and other material that is of great value to those studying the subject of advertising.
News, publications and other information including articles on advertising effectiveness.
Contains a great deal of information on advertising agencies, publications and other material. The site also contains links to other relevant websites.
Instituto dell’Autodisciplina Publicitana (
Provides access to the Italian codes of advertising practice and also has an English version. Interbrand Interbrand’s international site contains much valuable information including the results of the global brand survey. International Advertising Association (
The
International Advertising Association (
Source of a range of survey’s and reports relating to the advertising industry. Internet Advertising Bureau (
The IAB provides news, articles and case studies relating to internet advertising. Internet Advertising Bureau (
The American IAB provides a similar resource to that of the
Journal of Interactive Advertising Full access to articles from this academic journal. Market Research Society (
Site for the
Radio Advertising Bureau (
Many articles on radio advertising and radio effectiveness together with access to radio ads.
Database of sponsorship news and information. The World Advertising Research Centre (
Publishers of a range of pocketbooks on advertising and related statistical information. An excellent online resource for information on the advertising industry. WARC also publishes a variety of books and monographs on advertising related topics, together with the influential industry journal Admap. Zenith Optimedia Marketer’s Portal A superb site providing links to many of the above websites and a wide range of other sources of information.
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