United Kingdom
Product Information:
About the book
Instructors
Students
•  Practical Help Guide
•  Internet Exercises
•  Applied Mini-Cases
•  Practioners' Use of the Key Analytical Tools
•  Practitioners' Views
•  Recommended Reading
•  Glossary
•  ACE Practice Tests

Practical Help Guide

Use the guide below for advice on key areas of your study of marketing and beyond with topics such as case study analysis, exam preparation and careers in marketing. Please note that this file will open in a separate window.

Practical help guide

Get Adobe Reader

 
About UsCustomer SupportContact UsSite Map