United Kingdom
Product Information:
About the book
Instructors
Students
•  Practical Help Guide
•  Internet Exercises
•  Applied Mini-Cases
•  Practioners' Use of the Key Analytical Tools
•  Practitioners' Views
•  Recommended Reading
•  Glossary
•  ACE Practice Tests

Practitioners' Views

Click on the link below to read the Practitioners' Views (aka 'Marketing Matters... to All Types of Organisations' taken from the text) - leading practionioners from well-known companies providing their thoughts on the importance of the marketing discipline. Please note that the file will open in a separate window.

Practitioners' views

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