Strategic Marketing
Decisions In
Global Markets

Isobel Doole and
Robin Lowe
ISBN: 184480142X

Please email us with your
comments on this book.

Weblinks

Chapter 1 > Chapter 2 > Chapter 3 > Chapter 4 > Chapter 5 > Chapter 6 > Chapter 7 > Chapter 8 > Chapter 9 > Chapter 10 > Chapter 11 > Chapter 12

PART 1

Chapter 1

http://www.jonessoda.com/

http://www.samsung.com/

http://www.nokia.com/

http://www.toyota.com/

http://www.sage.com/

http://www.sage.co.uk/

Chapter 2

http://www.creative.com/

http://www.skoda-auto.com/

http://www.diageo.com/

Chapter 3

http://www.disneylandparis.com/

http://www.future-store.org/

http://pages.ebay.com/community/aboutebay/overview/

http://www.ge.com/

Back to Top

Chapter 4

http://www.sternstewart.com/

http://www.british-airways.com/

http://www.hamleys.co.uk/

http://www.popai.com/

Chapter 5

http://www.ibm.com/

http://www.britishcouncil.org/

http://www.batelco.com.bh/

http://www.pret.com/

http://www.ikea.com/

http://www.sainsbury.co.uk/

Chapter 6

http://www.mcdonalds.com/

http://www.abb.com/

http://www.czechinvest.org/

http://www.foxconn.com/

http://www.ipa.co.uk/

http://www.asa.org.uk/

http://www.bain.com/

http://www.debeersgroup.com/

Integrated learning activity

http://www.economist.com

http://www.ft.com

http://www.forrester.com

http://www.cw.com

http://www.cw.com

http://www.totaltele.com

http://www.icclaw.com

http://www.arcchart.com/wallcharts/coml_telecom.asp

http://www.netlondon.com

http://wwwglobalcomms.evolutionsltd.com/

http://www.economist.com

http://www.ft.com

http://www.forrester.com

Back to Top

PART 2

Chapter 7

http://www.kodak.com/

http://www.centrillium-it.com/Software/CLS.htm

http://www.tss.credit-suisse.com/cls.asp

https://gbslink.rbos.com/accountbalances.aspx

http://www.misys.com/mys/banking/products/wholesale/midas/itp/

http://www.apple.com/

http://www.dyson.com/

http://www.thisislondon.co.uk

http://www.thisismoney.co.uk

http://www.femail.co.uk

http://www.fish4.co.uk

http://www.fish4jobs.com

http://www.fish4homes.com

http://www.fish4cars.com

http://www.siebel.com/

Chapter 8

http://www.channeltunnel.co.uk/

http://www.harley-davidson.com/

http://www.chinaonline.com/refer/company_profiles/infotech/c9080360.asp

http://www.urbansplash.co.uk/

Chapter 9

http://www.unilever.com/

http://www.experian.com/

http://www.networkrailstations.co.uk

http://www.railtrack.co.uk/

http://www.easyjet.com/

http://www.astrazeneca.com/

Chapter 10

http://www.consignia.com/

http://www.royalmail.com/

http://www.scottish-newcastle.com/

http://www.krispykreme.com/

http://www.Madeinsheffield.com

http://www.uk.mytravel.com/

Chapter 11

http://www.bizenquiry.gov.sg/ipartners/default.asp

http://www.moneyextra.com

http://www.trustnet.com

http://www.charcolonline.com

http://www.expedia.com

http://www.subway.com/

http://www.advanstar.com/

http://www.esinomed.com/

http://www.wmtea.com/

http://www.staralliance.com/

Chapter 12

http://www.cocacola.com/

http://www.kraft.com/

http://www.qibla-cola.com/

Integrated learning activity

http://www.economist.com

http://www.ft.com

http://www.cim.co.uk

http://www.bbc.co.uk