Strategic Marketing
Decisions In
Global Markets

Isobel Doole and
Robin Lowe
ISBN: 184480142X

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Multiple Choice Questions

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1 The challenge to strategic marketing decision makers
2 Building a learning capability for effective strategic decision making
3 The dynamic marketing environment
4 Financial appraisal for strategic marketing decisions
5 Redefining the strategic marketing direction
6 Building a presence in the global market
7 Achieving fast growth through innovation
8 Adding value through leveraging tangible and intangible assets
9 Refocusing the portfolio to exploit new market opportunities
10 Integrating communications to build relationships
11 Adding stakeholder value through the extended organisation
12 Issues in measuring marketing performance and stakeholder value