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Product Information:
About the book
Instructors
Students
• Exhibit Slides
• Process in Action Updates
and Weblinks
Strategic Marketing
Management
Luiz Moutinho and
Geoff Southern
9781844800001
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Students' Resources
Exhibit Slides
PowerPoint slides with tables and figures from the book
Process in Action Updates and Weblinks
Additional material about the Process in Action features in the book
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