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Product Information:
About the book
Instructors
Students
• Exhibit Slides
•
Process in Action Updates
and Weblinks
Strategic Marketing
Management
Luiz Moutinho and
Geoff Southern
9781844800001
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Process in Action Updates and Weblinks
Click on the links below to view the Process in Action Updates and Weblinks:
Chapter 1 - IBM
Chapter 1 - Unipart
Chapter 1 - Xerox
Chapter 2 - Health
Chapter 4 - Airbus
Chapter 4 - Brunel
Chapter 5 - Knowledge management
Chapter 5 - Oticon
Chapter 8 - McGavigan
Chapter 9 - Gartner
Chapter 9 - UIA
Chapter 10 - BMW Mini
Chapter 10 - ICI
Chapter 11 - Tesco
Chapter 13 - Coca-Cola
Chapter 14 - Tesco new products
Chapter 15 - Cigarette industry
Chapter 15 - Volvo
Chapter 16 - Mission statements
Chapter 18 - McDonalds
Chapter 19 - Caves books
Chapter 20 - Acer and Asus
Chapter 20 - Arla foods
Chapter 20 - Linguistic localization
Chapter 20 - Logiplaste and COLEP CCP
Chapter 20 - Pepsi
Chapter 20 - Walmart
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