About the book

The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.

Features

• Cutting-edge case studies, all crafted by the authors, ensure your learning is constructively applied to real-world business problems
• Coverage of hot topics in twenty-first-century strategy, such as Blue Ocean Strategy and the impact of the financial crisis, means you understand the critical issues
• New Strategy Activities in every chapter reinforce and test your knowledge within a practical environment